With this project, the challenge I was faced with was quickly communicating what Home Care Pulse does: capture feedback and satisfaction ratings for clients and caregivers of home care businesses. I wanted to illustrate this visually and in as few words as possible so I used Photoshop to create an image that would represent the detailed feedback and satisfaction scores Home Care Pulse gathers from home care clients and their caregivers.
I brightened up the background behind the header to add contrast for the text and draw the visitor’s eye. Below the header I added brief bullets describing the key benefits being offered. My research showed that asking visitors to request a demo right away wasn’t resulting in the conversions we desired so I adjusted to a call to action that would guide the first learn more about the program. The rest of the page was enhanced to better communicate the value Home Care Pulse offers to their customers.